by Bill Byrd on July 27, 2009
TriggerMarketing’s blog titles an article with an important question, “How Much Business Did You Lose Today?” That’s a chilling question for any business, conglomerate to fruit stand. The truth of the matter is, even without doing anything, cash and clients are slipping through your fingers daily. Make that especially without doing anything.
But it’s not as [...]
by Bill Byrd on June 4, 2009
Trump made his millions doing big real estate deals, that and a lot of self-promotion and marketing. Despite the showmanship and acting, we got to see much of his solid business sense during his first two reality shows called, “The Apprentice.” Recently, there has been a lot to distract from the fact that [...]
by Bill Byrd on May 29, 2009
I’ve got a stack of them in a box somewhere around here. I have around twenty in a special pile on a shelf; I keep these apart because I’m pretty sure I’ll need to use them sometime this quarter. There are three sitting under my monitor, representing the people I do business with [...]
by Bill Byrd on May 21, 2009
The first thing I think about when I think of “brand” or “branding” is coca-cola. Yes, they’ve done a great job in marketing that carbonated sugar water. And that’s the second thing I think of: marketing.
Sometimes I forget that branding, though vital to marketing, affects sales, customer service, and pretty much all other [...]
by Bill Byrd on March 12, 2009
An entrepreneur is not an island. To be successful, we need employees, managers, advisers, and of course, customers. With that in mind, I asked George Page — my co-author for our upcoming book, “Under the Gun” — to stop by and give us a bit of knowledge. – Bill Byrd
I became aware of the Saddleback [...]
by Bill Byrd on January 21, 2009
Sitting down with guest George Page, Bill Byrd and Teresa Shurtz talk about using blogging when starting a small business. A website or blog lends credibility to you and your business. It’s important to have a web presence for your new business that includes phone number and email address. Niche it up: find a small [...]
by Bill Byrd on January 19, 2009
Bill Byrd and Teresa Shurtz talk with guest George Page about how important it is to have a passion for what you do. When starting a small business, how much of a difference does passion make? It’s important to start a business that involves what you enjoy doing, even when not getting paid to do [...]