Having the ability to adapt and change is vital in becoming successful in business.
David discusses how to make changes even when it’s the last thing you want to do.
Most of us feel we know exactly who our customer base is, but in reality we may be missing the mark. We talk to David about how to define your customer base and why this is so vital.
David tells us the three types of customers that are out there and how to market to each group.
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