From the category archives:

Words from Bill

Reaching the Decision Maker – Words from Bill

by Bill Byrd on September 21, 2009

It often seems like every senior decision maker you really need to talk to has a few folks setting up road blocks in your path. Breaking through voice mail or the assistant that doesn’t know you from the moon–and probably doesn’t care–can be discouraging. So how do you get yourself in front of the decision [...]

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The Little Things Count – Words from Bill

by Bill Byrd on September 14, 2009

You have heard the phrase ‘little things count,’ so do you know why little things are so important? For starters, they bring peace of mind and customers back into your store.
Big things, well we all know what they are. I’m going to use a restaurant as an example since I have been involved in the [...]

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John Wanamaker, who founded Wanamaker’s Department Stores in Philadelphia, once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
We know that emotion and memory are closely connected. It is very difficult to forget something that has created an emotional reaction either way. So, if the advertising [...]

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Keep All Your Plates Spinning – Words from Bill

by Bill Byrd on August 31, 2009

Running a Business – If you are a CEO, or own your own business you have to pay attention to all aspects and departments of that business–not just the ones you are interested in.  Such as, if you enjoy marketing you may spend more time in that department instead of paying attention to what is [...]

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The Importance of Blogging – Words from Bill

by Bill Byrd on August 24, 2009

In today’s market, how important is it to blog if you are a small business?
This was an article posted on the web site ‘HubSpot’ by Rich Burnes titled, “Study Shows Small Businesses That Blog Get 55% More Website Visitors“.  If you blog, you know that it’s good for your business.  But how — and how [...]

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Make Time for Family – Words from Bill

by Bill Byrd on August 17, 2009

It can be draining starting a business, and owners find themselves staying later and later, and going in earlier and earlier.  As the hours pile up, something has to give.  Unfortunately, it’s usually the family.

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Employees Thinking Creatively – Words from Bill

by Bill Byrd on August 10, 2009

I was thinking the other day that no man is an island.  In fact, it can be downright exhausting to always be the only one to come up with fresh ideas.  Well, every business has a resource–usually untapped–for creativity: their employees!

Create an inspiring workplace. Have areas to relax in.  Include recreations such as, ping pong, [...]

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You Offer That Too? – Guest Post

by Bill Byrd on July 27, 2009

TriggerMarketing’s blog titles an article with an important question, “How Much Business Did You Lose Today?”  That’s a chilling question for any business, conglomerate to fruit stand.  The truth of the matter is, even without doing anything, cash and clients are slipping through your fingers daily.  Make that especially without doing anything.
But it’s not as [...]

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The Burden of Health Care – Words from Bill

by Bill Byrd on July 20, 2009

I hear it over and over:
“I can’t afford health care for my employees, and when I try and hire the best people, they always ask about health care.  When we don’t have what they expect they go somewhere else”
We aren’t getting the best of the best in health care because small business can’t afford [...]

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Respect Your Staff – Words from Bill

by Bill Byrd on July 13, 2009

Here’s another important business principle I have always used in my companies: respect your staff.  Putting your people ahead of product or profit, and communicating respect to them are key parts to good leadership.  If your people are not following you willingly, you’re no leader at all.
Making the time to talk with your staff is [...]

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